If you want to know why we do a gift guide every year, it is because it is fun. Not only that, but it is also one of the best pieces of content that we produce that drives traffic. At this time, everyone is looking for gift ideas to save time and we went out and tested some products and services and can personally attest to every page. If that isn’t enough of a gift, we also give you our template so you can expand your content marketing and do the same with your customers. If you are still looking a gift horse in the mouth, read on as we have some evidence to support our claim.
The Data Behind Gift Guides
Don’t take our word for it, consider the multiple other outlets that will produce a gift guide this year. While some do so to generate profit through sales (we don’t), most publications do it because it is a consistent traffic generator not to mention a crowd pleaser. Across the internet, gift guides are opened approximately 45% of the time. We are closer to 38%, but that is still significantly above our 19% normal level. Inc. magazine, for example, does a gift guide every year and it ranks in the top six sources of traffic.
Putting This Into Action
It is hard to tickle the cockles of a banker’s heart with a holiday gift mostly because most bankers don’t know where the cockles of their heart are. That doesn’t matter because what does matter is that with about 20 minutes worth of work you can take our template attached below and customize it with your logo and ideas. You can even provide our template to your commercial customers so they can use it for their customers. It is literally the gift guide that can keep on giving.
Since bankers are harder to buy for than Kim Kardashian on Mother’s Day, we have painstakingly put together our best ideas that cover a diverse range of prices and lifestyles (although we skew towards tech, clothing, and food).
As we pointed out last week (HERE), this is a horrible time to do any marketing. That said, this gift guide will not only inspire you to get in the holiday spirit but will help your bank successfully buck the traditional “no bank advertising” syndrome for the last two months of the year.
Here is our 2016 Banker’s Gift Guide in pdf form HERE.
Since we are having technical problems with providing the template due to its size until we get it fixed, feel free to email us and we will send you the changeable template in PowerPoint form.
The template is in an easy to use PowerPoint format that you can take, replace the logo, change the gifts if you want and send out to your clients next week using the same approach as we are using here today. The tactic is excellent for also generating social media traffic and if you use on your website in a slideshow format, you can dramatically increase your page views, time on page and clicks. Regardless, this tactic is always a hit and never fails to engage the reader.
Hopefully, you will have the happiest and healthiest of holidays and take joy in being together with the family.
While we will keep writing through the end of the year, before we start to lose people, on behalf of everyone here at CenterState Bank, we want to wish you and yours a very Merry Christmas
Submitted by Chris Nichols on December 01, 2016