4 Things Banks Should Do Before “Building Their Brand”
At a recent conference, we got in a public argument over how banks waste time and money building their brand. Don’t get us wrong, we believe every bank should make an investment in their brand but our point is that building a brand is difficult and expensive. Before you invest money in a new logo, an advertising campaign or work up a new “brand message,” there are four simple things that all banks need to do to create 70%+ of the value of their brand.
Step One – Focus on Your 1,000 True Fans