Tag: Wifi Analytics

Using WiFi Analytics In Your Bank Branch For Performance

Leveraging Wifi Analytics in Banking

If you make the argument that your bank’s brand is all about the face-to-face visit and you believe branches are more important than ever, then it makes sense that you should be optimizing your traffic to drive customer engagement and sales. After all, your branch is the most expensive marketing tool you have so to improve bank performance you should be leveraging that traffic. In this article, we look at some experiments we are doing by leveraging data from our customer’s cell phones to boost engagement.

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