Tag: Virtual Reality

The Marketing Dream of Banking and Fortnite

Virtual Reality and Banking - Picture of Fortnite on Cell Phone

If you don’t have a teenager in your house, you might have missed one of the largest events ever held last week. Nope, not Super Bowl, but on Saturday, D.J. Marshmello held a virtual concert in the game Fortnite. The event altered human trajectory and every banker should take notice for the ramifications to our industry, particularly for marketing and product development. In this article, we recap the event and analyze the potential.

 

Background

 

We Played with Virtual And Augmented Reality At Our Bank And Here Is What Happened

Virtual Reality and Augmented Reality For Banking

Virtual reality is all the rage this week. Facebook released their Oculus Rift headset and it was announced that the NCAA Final Four basketball games will be live-streamed in virtual reality. This all has the “Wow” factor but the reality of virtual reality is that it leaves much to be desired. It is no surprise that, in our opinion, the technology is over-hyped and out over its skis. We demoed the headset and got nauseated.

Subscribe to Tag: Virtual Reality