What Is Your Bank Selling?
If you want to know if your bank has an alignment problem, try this – Ask ten co-workers, ”What is it that your bank is selling? If 80% or more say close to the same thing – that is fantastic, and you are likely in the top 1% of bank performance. If 60% of your co-workers say about the same thing, then move on as that is good enough not to make bank alignment a priority.