Tag: Trigger Events

Use “Trigger Events” To Increase Bank Sales And Shorten Sales Cycles

Selling at Banks: Trigger Events

In bank sales training, one of the most talked about concepts today is the “trigger event.” A trigger event is a notable event that has occurred in a  customer’s or potential customer’s world that has them more open to a change or to using a product. For example, a customer’s competitor announced a major acquisition. This causes your customer to think about why they aren’t looking for an acquisition.

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