What Our Bank Learned From Customer Text Analysis
Last week we pulled everything that was said about banks on social media (Twitter, Facebook, and Instagram) and ran it through a text analytics engine to see what we could learn. This was over 1,000 posts, largely retail-focused, where we looked at word choice, subject, sentiment, style and tendencies. Our takeaway lessons are distilled below and some of the findings may help you be more proactive in heading off potential problems.
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