In this day and age, political issues are coming fast and furious. A new skill for bank management is the ability to deftly answer questions by the media on social issues. While commenting on tax reform or your community’s infrastructure needs may be a safe area, bank management is more frequently being asked about transgender, racial and immigration. Some bank CEOs would rather climb out a window to avoid talking to the press while others make it part of their brand. Consider Eastern Bank ($10B, MA) with their “Join Us For Good” campaign (below).