Tag: Sensory Stimulation

How Smell Impacts Branch Sales and Your Shareholders

How Branch Smell Effects Sales

Of all the human senses, smell is the oldest and happens to be hardwired directly into the hippocampus, or the place in your brain that handles memory and emotion. This is why certain branch smells can unconsciously make customers want to leave or put them in the state of mind to share information and explore different products. If you doubt the power of sensory stimulation, take our test below and watch sales increase.


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