Tag: Reward Programs

Example: A Rewards Program For Your Bank

Using Rewards to Drive Bank Profitability

We are here at the ICBA Annual Conference in New Orleans and we have a variety of topics we are trying to research. One such topic is what is the most effective rewards program for driving behavior, as Chase, Wells Fargo and Bank of America are making strong inroads into this area and are set to further expand their offerings.  We dislike any program that rewards on rate, as that teaches customers to be more rate-sensitive. It is far better, in our opinion, to give away services, products or even experiences.

Subscribe to Tag: Reward Programs