Tag: Relationship Banking

Building A Better “Relationship Banker”– Part 3

Elements of Relationship Banking

This is Part III in our series of articles exploring the concept and implementation of a “trusted advisor” approach to banking. In Part I (HERE), we compared the profitability of a transactional banking model versus a relationship driven model and questioned why so many banks want to be relationship focused given the higher cost and execution risk.

The “Relationship Banker” And Profitability Trap – Part 2

Relationship Banking - Trusted Advisor

This is the second in a series of articles exploring the concept and implementation of a trusted advisor approach in banking. In Part I (HERE), we compared the profitability of a transactional banking model versus a relationship-driven model and questioned why so many banks want to be relationship-focused given the higher cost and execution risk.

How To Become a True and Profitable “Relationship Banker” – Part 1

Better Relationship Banking

The other day we were presenting our business model and as we were talking about our Five Core Values of being locally market-driven, having a long-term horizon, offering world-class service, focusing on relationship banking and being both faith and family based when we ran into trouble. We got asked to define what we meant by “Relationship Banking.” After nailing the answer, that is when things went south.

10 Steps To A Relationship Deposit Account Makeover

Building Bank Relationship Product Accounts

In the quest for greater profitability, one strategy that we are employing here at CenterState Bank is the move to be less transactional and more relationship based products. While lots of banks say they are about the relationship, few banks can point to anything more concrete other than delivering “the personal touch.” Having good people and an accessible CEO is just the price of entry for relationship banking. True relationship banking requires products, process, culture and marketing in order to capture the hearts, minds and wallet of the customer.

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