This Subject Line Will Make Your Bank Perform Better
Last week we brought up the fact that it takes five to 20 calls on a prospect to get a relationship established with a commercial account, yet most bank calling officers give up after three. In addition to perseverance, it helps to improve your prospecting metrics. Yesterday, we discussed the math between how many mass emails you need to send out to equal one customized email to a loan or deposit customer. Today, we give you some best practice tips on how you can make your emails get opened, get read and get acted upon.