Tag: Promotions

How To Use Rewards At Your Bank To Incent Behavior

Increasing Promotion Effectiveness

Banks often run promotions or “behavioral campaigns” to elicit a certain action. The most common is to get a customer to try a new product such as an interactive teller, mobile app or to enroll in a loyalty program. Other uses include educating a customer on a new procedure (such as account access during an integration) or to provide additional information (such as an email). For any bank looking to run such a program, the data below will open your eyes and provide insight into how your bank can be more effective.

 

Our 2015 Holiday Gift Guide For You And Your Clients

2015 Banker Gift Guide Content Marketing Template

It is hard to tickle the cockles of a banker’s heart with a holiday gift mostly because most bankers don’t know where the cockles of their heart are. Contrary to what the press might have everyone believe, we do have them and the reality is they are outsized. Banker’s, as a generalization, are among the nicest, most caring, patriotic and honest as you will find in any industry. This year, as we can personally attest, bankers worked hard putting the industry back on solid footing and we want to give every reader a gift.

 

Who Is Getting What In The $1B NCAA Challenge And Why It Matters To Banking

Bank Marketing

While much has been written about Quicken Loans and Warren Buffet’s billion dollar NCAA men’s college basketball bracket challenge, there are important lesson in both marketing, customer acquisition and data collection for bankers that we will get to in a moment. By way of a quick recap, you go to Yahoo, enter for free, pick all 63 games correctly (you don’t have to pick the winners from the play-in round!) and you get $1 billion dollars paid in 40 annual installments of $25 million each or choose the lump sum for $500 million.

How Your Bank Can Use Direct Mail To Drive Business

Bank Direct Marketing

While we are big fans of digital and email marketing, traditional advertising in banking still has its place. Being quantitatively inclined, one of the easiest traditional advertising methods to track is direct mail. Next to email marketing, direct mail also has one of the best returns – better than digital, social media, print, radio and TV. Today, we present our data on our direct mail efforts with the goal of helping all community banks improve their marketing effectiveness.

 

How To Quantitatively Build a Customer Base This Holiday Season (Part II)

Bank Marketing

A couple weeks ago we discussed Part I of the best tactics we learned for building a bank customer base over the holiday season. Traditionally, while the holiday season is one of the worst times to market, this campaign is designed to take advantage of bank customer behavior and put the odds back in your favor. Since growth is so difficult to come by these days, we are looking for every advantage we can get and this campaign starts the year off with forward momentum.

 

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