Tag: Omni-Channel

A Different Look At The Strategy of Omni-Channel Banking

Focusing on Mobile Banking - Picture of Man looking at his mobile phone

Yesterday, we looked at overwhelming data that shows, when given a choice, bank customers will use a variety of banking channels to complete a transaction such as account opening. In fact, 40% of customers, as of the end of 2018, used multiple channels such as phone, online, branch, call centers, and mail to open an account.

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