Tag: Marketing Objectives

How Does Your Bank’s Marketing Goals Match Up To This Data?

Setting Marketing Objectives For 2019

While many banks do a good job at marketing, few formally state their objectives each year and fewer still take the time to align them with management desires. This could be a mistake as bank marketers are coming under increasing pressure to be held more accountable and to measure their return. Therefore, it is more important than ever to have alignment as to maximize the marketing effort.  In this article, we look at recent data to compare what management wants out of marketing and what marketing thinks management wants.

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