Just like all bank products aren’t the same, all marketing channels are not the same. Some are more effective than others for creating value. Some channels need to be used in specific ways in order to be most effective.
Tag: Marketing Effectiveness
Many banks overlook one of the cheapest and most effective ways to market – content. Print and radio advertisement have been less effective for banks looking to land commercial customers over the last three years, but digital marketing is on a sharp rise. Digital combined with content gives banks the backbone of a very effective marketing effort. One often asked question in bank marketing circles is what digital channels are the most effective?