Tag: Marketing AI

The Burger King Thought Experiment For Bank Marketing

Bank Marketing in Action

Over this past year, one of our borrowers, Burger King, taught us something about marketing. It rolled out a 15-second TV advertisement where a Burger King employee said, “OK Google, what is the Whopper burger?” If you had a Google Home unit within range, the phrase prompted the speaker to read the Wikipedia entry for the Whopper. The Wikipedia page was edited to describe the Whopper in the most mouthwatering words possible.

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