Tag: Lookalike Marketing

Why Your Bank Should Learn Lookalike Marketing

Bank Marketing For The Minds Of Your Future Customer

There are a variety of attributes that signify a profitable customer in banking. Age, industry, loan balance, deposits, number of products used and fee income generation are all well understood as it relates to finding a more profitable customer. However, in this age of big data, there are a variety of other attributes that, when assembled, resemble, in some way, your existing group of profitable customers.

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