Most banks pay little attention to their online reviews. This is a problem as reputational risk is often monetized, either positively or negatively on the back of online reviews. Either banks don’t cultivate reviews or worse, they never think of them. Not only do reviews influence potential new customers more than any other single source but they can have a material impact on search engine rankings. In a recent Brightlocal survey, 94% of respondents said they look up online reviews before choosing a business.