Tag: Linguistics

How Can We, Really I, Help You?

Better Bank Customer Service

While there is no “I” in team, there should be an “I” when it comes to helping bank customers. “How can we help you?” is a commonly used sentence and some banks even train to use the pronoun “we” instead of “I.” It turns out this might be a mistake as recent data shows bankers should be saying “I” instead of “we.” In this article, we look at the research to see how we might improve bank customer service through use of our pronouns.


“I” Before “We”


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