Tag: Lending Competition

Understanding Your Loan Competition To Sell More Effectively

Competitive Lending

To compete effectively, community banks need to understand who their competitors are; the products and services that competitors offer; plus, how the competition is positioning and selling these products.  Conducting competitor analysis allows banks to rank themselves in the industry, leverage competitive insights, discover trends and improve their product offering.  Unfortunately, many community banks do not have the resources to conduct a thorough competitor analysis.  We would like to share one recent pitch from a small regional bank on how they position and sell a novel prepayment provi

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