Tag: In-App DIsplay

Here Is Daily Bank App Usage Patterns And Why It Matters

DIGITAL MARKETING
DIGITAL MARKETING

If you think the average American is on their phone throughout the day you are largely right. However, they may not be on your bank’s app. While the usage of the average app on your smartphone peaks at 8 pm at night, largely driven by social media, the average banking app peaks around lunchtime. In an attempt to better understand the banking customer, both retail and commercial, we charted the average banking app’s usage to uncover some actionable insights.

 

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