Tag: HSA

Building Deposit Value Through Data and Marketing

No matter what size bank you are or what your experience level is, there are simple things you can do to improve performance.  Today, we will look at an example of how data, marketing, and deposit building can work together to build shareholder value and improve customer engagement at the same time.  To pull this off, all it takes is about two hours of time, an Excel spreadsheet and some email marketing to create long-term franchise value. In this article, we explore a technique that can be used for almost any product to drive profitability.

 

How To Build HSA Deposits With Simple Marketing

HCA Marketing

Happy tax day! We actually don’t know how you feel about tax day, so if you are grumpy about it, we apologize. However, as a banker, you should be positive on the subject. Taxes, no surprise, are an excellent inducement to engage customers with financial leadership. Tax strategies, savings, and future planning are all anxieties that drive customers, and potential customers, to research. Proactively seek inquiries, and your bank is likely to reap tremendous rewards.

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