Tag: Guest Post

How To Raise Margin – A Parable Of Enlightenment

Customer Engagement

A frustrated bank leader sat alone in her office amidst stacks of analysis showing the slow erosion of the net interest margin - once the bank’s engine of profitability. The leader had watched the margin ebb like the wick of a burning candle, despite the monthly efforts from skilled advisors and analytical staff. New target marketing with better data analytics had been bringing in new customers and doing it cheaper than the former “shotgun” approach of broad media advertisements, but margin stubbornly refused to grow.


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