The Marketing Dream of Banking and Fortnite
If you don’t have a teenager in your house, you might have missed one of the largest events ever held last week. Nope, not Super Bowl, but on Saturday, D.J. Marshmello held a virtual concert in the game Fortnite. The event altered human trajectory and every banker should take notice for the ramifications to our industry, particularly for marketing and product development. In this article, we recap the event and analyze the potential.
Background
