Tag: Engagement

How Banks Are Using “Compassion Pricing” To Help Brand And Performance

Compassion Pricing Strategy

Banks that fancy themselves as “customer-centric” should consider the latest trend of offering discounts or specials in order to lend a helping hand in difficult times or to support shared values. Banks claim they care about customer’s everyday challenges, but what exactly do they do to care? Countless surveys, reports and statistics point in the same direction that when it comes to truly caring about the customer, few banks get it. It may be time for banks to get more “human.”


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