Happy Birthday! While statistically it is likely your birthday is today for approximately 0.376% of you (birthdays are not evenly dispersed throughout the year), we apologize to the rest for missing your special day. We endeavor to improve and hope to collect your birth date as soon as we can figure out a way to ask for your date of birth without being creepy. Our dream is to one day send you a special card or at least an email with a gift inside as when it comes to marketing, that is one of the best campaigns a bank can do.
Tag: Email Campaign
When you are Chief Strategy Officer for a bank, sometimes your work load doesn’t come in neat memos or emails. A lot of stuff just gets dropped off on your desk with notes to “Fix This” or solve that. Fortunately, a lot of these problems are easy to solve. In fact, the number one issue among community banks right now is the nebulous “Need to increase profitability” which for more than half the estimated banks is an easy one to solve.