Tag: Email

How Your Customers Want to Communicate With Your Bank

Communication Channels

Since your bank's primary value proposition is service and you are likely striving for a superior customer experience, then it would make sense that the first stop you should make is to improve your ability to communicate with the customer. In this day and age, customers have more channels than ever to communicate with your bank. The issue is preference varies widely. In this article, we explore retail bank customer preferences and talk about some ramifications for the future.

 

How To Get Better At Bank Email Notifications and Marketing

Bank Email Benchmarks
BANK EMAIL BENCHMARKS

Send a bank marketing email out, and chances are 15% never reach the prospect’s inbox. That is not bad considering that it used to be above 25% just a couple of years ago. Bankers have been working hard at collecting email addresses and managing the distribution list. The work is starting to pay off. Email is one of the most effective forms of marketing we do, and the plan is to do more of it in the next year. In this article, we take a look at email marketing benchmarks in order to help your bank gauge your current level of effectiveness.

 

Winning Email Subject Lines For Lenders

Better Bank Email Marketing

More bankers rely on emails than phone calls and in-person visits to communicate with, and market to, their customers and prospects.  Unfortunately, what may work in person may not translate well to email communication.  We see thousands of emails from hundreds of commercial lenders every year, and we want to share some best practices for email subject lines for initial marketing and ongoing emails.

 

Email and Social Media Channels That Banks Should Be Using

Bank Social Media Performance

For those banks, which are trying to target particular demographic cohorts, you will find the below data helpful to laying out your marketing plan for 2017. We point out that it is likely your bank thinks of social media channels as a way to amplify your marketing and increase customer engagement. While all true, social media is also becoming indispensable to build a brand, socialize products, synthesize ideas and to service customers .

Increasing Bank Productivity – A Better Tool Than Email

How banks can improve on emails

The other day we learned something when our email server went down – collaborative communication applications helped increased productivity for internal projects.  Email, we found out, is the lowest common denominator. We have a beta test team using different types of collaborative applications and today we present some thoughts about using these applications in a bank environment.

One Way Banks Can Protect Against A Sony-Style Cyberattack

Bank Cybersecurity

Early this year, we strongly recommended that banks changing their mindset when it comes to protecting against hackers (HERE). Instead of thinking of IT perimeter security, banks need to assume the bad guys are going to get through their perimeter defenses and need to design their system in order to compartmentalize information. We even provided banks our cyberattack plan that would have been helpful for any bank that found themselves in Sony’s loafers.

This Subject Line Will Make Your Bank Perform Better

Bank Marketing

Last week we brought up the fact that it takes five to 20 calls on a prospect to get a relationship established with a commercial account, yet most bank calling officers give up after three. In addition to perseverance, it helps to improve your prospecting metrics. Yesterday, we discussed the math between how many mass emails you need to send out to equal one customized email to a loan or deposit customer. Today, we give you some best practice tips on how you can make your emails get opened, get read and get acted upon.

 

This Email Equation Will Help Your Bank Prospect

Bank Email Prospecting

We like to have every business development officer spending at least 1.5 hours per day prospecting - sometimes making cold calls, sometimes warm calls and oftentimes emails. The physical calling we will discuss in a future segment, but when it comes to emails you have two choices, send mass emails or send personalized emails. Both work, it is just a question of percentages.

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