Recent changes in rates have given bankers a fantastic window into their deposit base. If you are serious about building a more valuable bank, use this time to look at your data in order to see what deposit customers are rate sensitive and which are not. By knowing this, bankers can better market, plan and manage their deposit base in order to achieve better performing liabilities. In this article, we take a look at how banks can analyze their data and what it means.
The Valuable Deposit Base