Tag: Digital Adoption

EMV Cards – If You Force It, They Will Learn To Love It

EMV Card Adoption

Despite being slower and different, consumers are finally started to accept using EMV-compliant chip cards for their daily transactions. A new study by Fiserv shows that almost a quarter of users perceive them to be faster while 36% of the population prefer them over non-chip cards. Chipped cards, of course, are now mandatory for many banks and merchants. As a result, consumers were forced to the new cards and now have forgotten about their old stripped cards.

 

The Change In Behavior

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