Tag: Demographic Targeting

Marketing Bank Customers by Channel and Age

Targeting Gen X - Bank Marketing

While we prefer to target customers for intent instead of demographic background, the advertising world still largely breaks things down by age range. As such, banks that look to mass marketing within their communities still have to play the demographic game. However, this is an opportunity for community banks as many large banks still are targeting their mobile ads to just Gen Z and Millennials.

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