Tag: Deep Linking

How Banks Are Starting To Use Deep Linking

Deep Links At Banks

Last week we went to test out a competitor bank’s mobile account opening process when we were thwarted by their marketing. The marketing email took us to a mobile account opening app that we then had to click three taps down to get to the actual account registration part of the app. Since the marketing already explained the details, there was no need to go through the first several screens of the mobile app.

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