Tag: Data Collection

Who Is Getting What In The $1B NCAA Challenge And Why It Matters To Banking

Bank Marketing

While much has been written about Quicken Loans and Warren Buffet’s billion dollar NCAA men’s college basketball bracket challenge, there are important lesson in both marketing, customer acquisition and data collection for bankers that we will get to in a moment. By way of a quick recap, you go to Yahoo, enter for free, pick all 63 games correctly (you don’t have to pick the winners from the play-in round!) and you get $1 billion dollars paid in 40 annual installments of $25 million each or choose the lump sum for $500 million.

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