Tag: Customer Personas

Is Your Bank A Democrat Or Republican?

Bank Marketing

The title question wasn’t meant to be personal, and we obviously don’t care which party your bank votes for if it does have an official position but we do want to point out that most likely your customers skew one way or another.  For that matter, each branch has a particular skew of affiliation. How the demographics of your target audience breaks down because through party affiliation, you can tell certain things.

Here Is The Value Of A Quality Customer Experience

Bank Customer Experience

A couple weeks ago we walked into a community bank conducting a customer persona exercise. We were impressed, but quickly noticed that not all of senior management were believers. The question arose, what is the value of a quality customer experience at a bank?

 

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