In a previous blog (HERE), we discussed why banks should consider implementing a customer relationship management (CRM) software solution and discussed the benefits of such a solution for community banks. We highlighted the relatively low cost of CRM software and the high return that banks can get on the investment. We also asked for feedback and got an ear/email full of insight.
At CenterState Bank, we use several customer relationship management (CRM) software solutions at different parts of our bank and know we need to consolidate plus expand its use. Next, to a loan/relationship pricing model, a CRM system is one application that can make a material difference in profitability. CRM helps companies automate and manage the entire lifecycle for customer sales, marketing, acquisition, maintenance, and exit. CRM software is usually used by the customer-focused personnel to maintain contact with customers and improve service.