Tag: Chatbots

10 Lessons From Day One of The ABA Marketing Conference

ABA Marketing Conference

About 400 of the best bank marketers gathered in Baltimore starting Sunday to learn and exchange ideas about the future of banking and bank marketing. It was an action-packed opening. We distilled ten of the best lessons we learned or were reminded of from the conference and presented them below.

 

Messaging Apps That Banks Will Be Using

Bank Messaging Apps

Last week both YouTube and Facebook rolled out updates to their respective messenger apps in hopes of better competing with iMessenger, Snapchat, WhatsApp, Viber, and others. We use or have tested all these, and we believe Facebook Messenger holds the most promise for a standardized and efficient platform for banks to leverage in order to increase communication with both their retail AND their commercial customers.

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