Tag: Brand Strategy

Bank Brands We Admire, How Much To Spend and 5 Steps To Get There

Bank Brand Building and Management

It has been said that community banks are not doing enough to differentiate themselves and are not properly segmenting their markets.  Furthermore, it has been pointed out that almost all community banks claim to compete on service, but the reality is that most banks do not measure their service delivery, do not reward employees on the service delivered, and are providing about the same level of service as most of their competit

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