Tag: Branch Delivery

The Future of The Branch: Sitting Down With Citizens Bank

The Future of Branch Delivery

We like to learn from the best. To help us frame our thinking about the future of the branch, we recently sat down with Beth Johnson, CMO and head of virtual channels for Citizens Bank—a $157 billion regional bank based in Providence, R.I.—to get her thoughts on the future of the branch and how the bank thinks about various customer engagement channels.


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