If you make the argument that your bank’s brand is all about the face-to-face visit and you believe branches are more important than ever, then it makes sense that you should be optimizing your traffic to drive customer engagement and sales. After all, your branch is the most expensive marketing tool you have so to improve bank performance you should be leveraging that traffic. In this article, we look at some experiments we are doing by leveraging data from our customer’s cell phones to boost engagement.
Tag: Branch Data
There are approximately 94.5 thousand branches in the United States, which on a per capita basis, puts us in the middle of the global pack. China and India, of course, are very underbanked by that measuring stick, while Spain and Italy are extremely overbanked. When it comes to states, Puerto Rico is underbanked with more than nine thousand people per branch, while Iowa is the most overbanked state at basically one branch for every thousand persons.