Tag: Bill Pay

The Value and How To Better Market Bank Bill Pay

Marketing Bank Bill Pay

When it comes to creating value through digital channels, online and mobile bill pay is one of the best products to do that. Marketing dollars spent on targeting new customer acquisition or bill pay routinely produces return on investment (ROI) of over 55%. Getting a customer on bill pay means a customer is almost two-thirds less likely to defect. This dramatically improves a customer’s lifetime value by increasing their lifespan as a customer.

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