Tag: Banking Model

The “Relationship Banker” And Profitability Trap – Part 2

Relationship Banking - Trusted Advisor

This is the second in a series of articles exploring the concept and implementation of a trusted advisor approach in banking. In Part I (HERE), we compared the profitability of a transactional banking model versus a relationship-driven model and questioned why so many banks want to be relationship-focused given the higher cost and execution risk.

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