Tag: Bank Pricing

How Your Pricing Strategy Tells Your Bank’s Future

Bank Pricing Strategy

Most bankers do not have a pricing strategy. They price with the competition, become reactive and thus eliminate their bank’s strategic value. Every bank faces a different cost structure, different set of objectives, different risk profile and has different capabilities. Meeting each competitor’s price ensures that you will have the lowest margins in your area over time. You may succeed when times are good, but you won’t when the next shock happens and the cost of credit and capital become monetized.

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