Regardless of how you feel about this election, today is a life-altering day for those data scientists that develop voter response models. In yesterday’s post (HERE), we discussed how by understanding your customer or potential customers party affiliation can give deep clues as to their persona.
Banks have been using a “teaser,” or an artificially low, introductory interest rate on mortgage loans and credit card for years. While various banks have flirted with them for commercial loans over the last ten years, it is now becoming more common place.
One problem with training bank staff is the proverbial “Man with a hammer syndrome.” If you only have a hammer, then every problem appears to be a nail. In other words, if your bank has only solved problems one way, then it is a fair bet to say that they will keep on solving problems the same way. The problem is that bank staff needs to be trained with new mental (or physical) models so that they have more tools than just a hammer.
