Tag: Bank Marketing. Direct Mail

How Your Bank Can Use Direct Mail To Drive Business

Bank Direct Marketing

While we are big fans of digital and email marketing, traditional advertising in banking still has its place. Being quantitatively inclined, one of the easiest traditional advertising methods to track is direct mail. Next to email marketing, direct mail also has one of the best returns – better than digital, social media, print, radio and TV. Today, we present our data on our direct mail efforts with the goal of helping all community banks improve their marketing effectiveness.

 

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