Tag: Aging Bank Customers

Is Your Bank Ready For The Aging of America?

Banking the Baby Boomers

There are three things that are not really welcoming to an adult over 50 years old – starting a rock band, learning to snow ski and banking. While the rock band and skiing are self-explanatory it is rare that you hear issues with banks. This isn’t because the issues don’t exist. It is because Americans over 50 are reluctant to complain for a variety of reasons - most notably not wanting to admit to themselves that they need help. Having just passed the half-way point of this decade, aging has been on our mind and it seems our industry could do better.

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