Banks are always in need of good marketing themes and promotion tie-ins. When marketing is paired with an event or a holiday it becomes even more effective. Promotions on bank website supported by keywords or in the branch supported by word of mouth, leveraging events can add 10% to 20% more marketing effectiveness. Certain holiday’s and events tend to lend themselves to bank promotions, while others do not. Holiday’s like MLK, Jr. Day, Valentines, Mardi Gras, St.