CyberSecurity Impacting Customer Attrition

Cybersecurity

As more banks get hit with data breaches, and banks are increasingly forced to disclose those breaches, a new (2017) study by CapGemini show that 69% of bank customers in the U.S. would switch banks due to a data breach. The study shows that the more data breaches occur, the more customers are sensitive to the issue and the more likely they are to move. This means that banks not only need to step up their cybersecurity defenses but also need to increase educational content around their level of protection and their commitment to data security. 

 

Cybersecuirty banking